About Us

Why is Pink Shirt Day Important?

A date when each year Canadians are asked to take a stand against bullying – and to make that stance public by including an article of pink clothing in their ensemble.

In 2007, two Nova Scotia students took action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink T-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully.

Since 2008, through the sale of the shirts, $1.5 million has been raised for a number of anti-bully programs, including Kids Help Phone, KidSafe Project and Boys and Girls Clubs of Western Canada.

About The Artist
Chantelle Trainor-Matties

Chantelle Trainor-Matties (Dip.VA), is an artist specializing in illustration, graphic design and acrylic painting. She works for herself and does freelance and contract work for other businesses and projects. Her main inspirations are her late ferret children who live on in her artwork. Other favorite subjects are flora and fauna, pop culture, the macabre, and North West Coast art inspired by her Nisga’a and Métis heritage.

“I believe the world needs a lot more people treating others with love and respect which is why the message on the shirt is “Build Others Up, Don’t Tear Them Down”. Otters love to play with rocks, so in this illustration one otter is sharing their favorite rock with a new friend. My love for my ferret companions inspired this piece, both ferrets and otters are from the same family and are very social creatures that represent unity and friendship. The Nisga’a word for otter is watsx?. I am proud that my artwork is a part of Pink Shirt Day.”
-Chantelle

Chantelle T-Matties
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Meet Our Official
Shirt Supplier

Patricia Lessard, Owner of Leading Edge Promo based in Langley, BC has been the official shirt supplier for Orange Shirt Day for the last 4 years. Patricia and her team have done an amazing job fulfilling orders on time and spreading Orange Shirt Day throughout Canada. Patricia and her team will be handling shirt orders for the Indigenous Pink Shirt for Pink Shirt Day. 

#indigenouspinkshirt

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